Eco-conscious coffee consumption -- shade-grown

Eco-conscious coffee consumers take notice: U of M researchers have found that shade-grown coffee benefits birds and general biodiversity in coffee plantations where overhanging trees are allowed to remain. Though the article here notes the trendiness of shade-grown coffee, I have to admit that I'd never heard about this issue and this was the first I'd ever known about this aspect of coffee growing practices. I'll definitely be paying attention to this in the future, and looking for shade-grown coffee.